After last weeks long anticipated launch of new pages designed for companies and brands, it’s clear that Google+ is ramping themselves up to try and compete with Facebook and Twitter and a business platform, not just a personal one.
The new service offered by the social media platform, dubbed Google+ Pages, allows businesses to add their own content so that fans can stay connected “to the sports teams [they] root for, the coffee shops [they’re] loyal to and the TV shows [they] can’t stop watching,” Google Senior Vice President of Engineering Vic Gundotra said in a recent blog post.
Gundotra continues “So far Google+ has focused on connecting people with other people… But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”
I’m sure I don’t need to tell you that both Facebook and Twitter have long accepted business accounts, and anyone that has heard me speak will know how important it is to have a robust presence on both. I would now go so far as to say that have a Google+ Business account will actually soon be more important than having a Facebook and Twitter Business account or page due to the Search Engine Optimisation benefits that it is bound to give.
Google has already stated that Google+ pages will be displayed in the search rankings, so it may soon happen that if you do not have a business page, your website will fall in the SERPs (Search Engine Ranking Pages), leading to a loss of website visitors and ultimately business. On the flip-side a business that is proactive may achieve rankings higher than they’ve ever achieved before, with all the benefits that would entail.
As well as the SEO benefits, there are a number of features that may appeal to businesses, such as the “Hangout” video conferencing functionality and more intelligent, targetted display network advertising.
The big question is still what the uptake of Google+ will be, do you think it could ever be a Facebook killer?
I’d be very happy to discuss how to set up a Google+ Business account with you, just email me at firstname.lastname@example.org, alternatively just click here to go to Google Plus and have a look yourself!