Website Usability Testing


Usability testing is typically conducted in a usability lab environment. Target market users of your website are given a predefined set of tasks and are asked to perform them while being observed and while trying to achieve predefined goals. The tests themselves are one-on-one sessions – not a multiple participant focus group.

What is website usability testing?

  • Usability analysts, moderate, observe, and note how test participants interact with whatever they are testing and how easily the testers are able to complete their tasks and reach their goals.
  • Upon completion of the testing sessions over a period of several days, the usability analysts process the results looking for consistent issues that impede usability.
  • The report they produce provides our customers with actionable recommendations for overcoming usability issues and improving the user experience.

When should you conduct a Usability Test?

  • Usability testing can be conducted at any time in the development cycle.
  • Testing early in the cycle is most effective because it reduces development cost.
  • Even when conducted late in the cycle, issues around terminology and content location can be easily fixed.

What are the benefits of a Usability Test?

  • You will improve the user experience before launch.
  • You will identify usability issues that can be addressed in subsequent releases.
  • You will have confidence that you have delivered a quality product.


Our Recent Projects

Get in touch now to see how we can create a better website for you

To get in contact with us...

  • I wanted to take time to say a big thank you for the magnificent website you and your remarkable team, produced for Personal Property Management Ltd. You have actually made me get excited about websites through you inspired creativity and ideas. Not only have I learned what makes a good website stand out from the average but you have helped me look at the way I market my company in a very effective way. We love our new image! You listened, you developed and then delivered the end product perfectly and on time. Something that hasn’t gone unnoticed is the personalised and professional service you provide, not to mention the ongoing care and attention you afford me and my company, as we move forwards to meet its marketing needs. You are always a phone call or email away and so responsive and happy to help, your service really is refreshing. Your support and patience has been invaluable and I can’t praise you enough for such a job well done. I am recommending you and your company to everyone I know and if they don’t use your company to develop their next website… well more fool them!
    Diana Machin
    Personal Property Management
  • I would recommend The Web Marketeers considerable technical ability together with their marketing nous to anyone.  The Web Marketeers have successfully achieved what I had been told could not be done and in fact, they simply never says no to a single request. This is something I emulate in my own work and I’ve been very impressed to uncover it in their approach.
    John Davies
    John Davies Landcape